In my last post I mentioned that I’d been involved in testing a new flavour for Sugar and Crumbs fantastic flavoured icing sugar range.
Before I tell you more about that, here’s some background about the Sugar and Crumbs company.
I can’t explain it any better than Carol McFarland, the company’s founder, who says:
“It all started back in 2013 with a chat around the kitchen table. I had recently got back into baking and cake decorating after getting a new kitchen to play in. I was frustrated to find that adding different natural flavours to my bakes wasn’t as simple as it ought to be. Out of the desire to find a simple way of bringing a natural boost to my bakes the recipe for Sugar and Crumbs Natural Flavoured Icing Sugar was born. Sugar and Crumbs has now grown into a fantastic company and community with over 20 employees selling 4000+ cake decorating and baking related products all over the world. Our social community is a fantastic place to learn about all things “cake” and we have over 100,000 followers across our social platforms”
As a member of the Facebook group ‘Sugar and Crumbs All About Cake’ community, I can wholeheartedly agree that it’s a brilliantly supportive and friendly group to be part of.
I can’t remember how I first came across Sugar and Crumbs icing sugars, but once I tried them I was amazed. Weirdly, I’d tried adding milkshake powder to plain icing sugar to flavour it myself, but it just wasn’t fine enough!
So, back to the testing. Carol explained that for some time they had been trying to develop a cream cheese flavoured icing sugar, and that they had narrowed it down to 2 recipes, which they wanted bloggers to ‘test’.
The parameters (after using it to make a buttercream) were:
Taste from the bowl
Taste with your choice of cake (Red Velvet in my case)
Taste after 4 hours
Taste after 6 hours
Taste after 8 hours
Taste the following day, from the bowl and on the cake
Provide results from both samples!
I have to say I would (and did!) eat either one, so whichever one ‘wins’ I’ll be a happy bunny! If I had to choose I would go for sample B as it was a little less sweet. But both complimented the red velvet cupcakes I put them on. Interestingly, my hubby preferred sample A, but also said he’d happily eat either one!
As mentioned earlier, Sugar and Crumbs has grown into a company that supplies not just natural flavoured icing sugars, but somewhere you can get all your cake decorating supplies from. In my opinion, at very competitive prices too. More than that, Carol refuses to stock copies of original products (such as you might find on cheap online websites, such as Wish for example)
Original creators spend a lot of time and money making sure their products are good quality, conform to all necessary food standards, paying for product licensing and patents etc, and their businesses and reputation can be seriously affected by this. Imagine getting a negative review or complaint from a customer who thinks they have bought your carefully researched product. These reviews are readily available for anyone to read on the internet. The consumer suffers too, as they don’t always know that they are buying an inferior copy.
A good example are the original Russian piping tips. Carol worked exclusively with the inventor of these marvellously innovative tips, and if they’re not called ‘Nifty Nozzles’, they’re not the original Russian piping tips! How do I know? Because I was taken in myself!
So when you visit the Sugar and Crumbs website (which I strongly encourage you to do!) you can be assured that you will be buying quality products, and that you are supporting original creators, inventors and producers.
In addition to this, if you follow the Sugar and Crumbs Facebook page ‘Sugar and Crumbs with Nifty Nozzles’, every Monday and most Thursday evenings at 8pm, there is a 2 hour Facebook live tutorial session with guest tutors on every aspect of cake decorating you can think of! You can ask questions in real time, and the ‘banter’ is hilarious 😂
Phew! Well that’s my test results (and a bit of a Sugar and Crumbs love in 😂)
Disclaimer: This post isn’t sponsored by, nor have I received payment from Sugar and Crumbs. I just genuinely have the utmost respect for the company and its ethics.
But don’t take my word for it, have a look and make up your own mind 😀
Until next time
Stay safe and healthy
Sugar and Crumbs website
Sugar and Crumbs with Nifty Nozzles Facebook page
Sugar and Crumbs All About Cake Community Facebook Group